He says he means it, and so I guess we’ll take him at his word: How about renaming the city of Dallas after the late California migrant worker organizer. At least, that’s Jim Schutze’s take on the whole Industrial to Ross to Chavez conundrum in the Observer this week. My favorite part of the column, which talks about the rationale for the change and the implications — Jerry Jones would soon be marketing the "Cesar Chavez Cowboys", just in time for the North Texas Super Bowl!