Oktoberfest. Photo by Carol Toler.

Pop quiz, hot shot. Which organization of Lake Highlands volunteers draws 10,000 people to Flag Pole Hill October 1 for live music, delicious food and cold beer? You guessed it. It’s the LH Exchange Club, raising funds for college scholarships and community grants with their 11th annual Oktoberfest Dallas.

The club’s first Oktoberfest was held at the Lake Highlands Town Center in 2011, the brainchild of then-rookie members Adam Meierhofer and Tate Gorman. Gorman passed away in May, leaving a legacy in the community where he was loved and admired.

Texas country singer-songwriter Cory Morrow will headline entertainment on the main stage, bringing his mix of gritty rock, thumping gospel and juke-joint country. The Damn Quails hail from Oklahoma and describe themselves as a rock project with heavy emphasis on songwriting and some country influences mixed in. Hooks & The Huckleberries are based in Albuquerque and feature a blend of soul and country rock. The LAB Band is local (L.A.B. stands for Lakewood Area Band), but they perform gigs all across Texas.

You’ll find the full rundown on bands and other performers on three stages here.

Admission is $20 for adults from 10 a.m. to 4 p.m., $25 after 4. Kids from 4 to 17 get in all day for $10, and children under 4 are free. Tickets for the purchase of food and beer are $45 for 50. Items purchased online here may be picked up at the will call booth.

Proceeds go to local non-profits focused on child abuse prevention, youth mentoring, and emergency shelter and services for domestic violence victims. Proceeds also go to college scholarships and to projects supporting first responders and public schools.

Oktoberfest runs from 10 a.m. to 10 p.m., and concert goers would be wise to bring a blanket or lawn chair. The Kid Zone is open from 10 a.m. to 6 p.m. and features a one-acre bounce house park, adult lounge area and child-focused entertainment.

Flag Pole Hill is at 8100 Doran Circle.

Oktoberfest Kid Zone. Photo by Carol Toler.