The price effectiveness comes through in the weeklong timeline. With full-service design, Armstrong typically spends three to six months with a client.
“Every week, I’m dedicating time and resources that my company has dedicated to your project,” she says. “It takes a massive amount of time and company resources.”
Design Concierge is completed in a formatted way for her to predict the number of hours she spends on a project.
“We source from Spoonflower on some things, but then we also source to some higher-end vendors,” Armstrong says. “Through the programming process, I’ll get a sense for, if we’re going to choose Schumacher or DecoratorsBest online to pull your fabric samples.”
This package is unique to Armstrong. Other designer equivalents take form in online design or hourly consultations.
“I didn’t want to do that,” she says of hourly consultations. “No. 1 because I knew that a successful design project has to go through multiple phases of the design process.”
Armstrong has averaged about two clients a month since Design Concierge started last year. She says she will cap the service at two clients for now to keep up with full- service design as well.
Clients can take advantage of Design Concierge without Armstrong ever stepping into their home. Emailing, pinning and social media makes the planning process a breeze. Once it comes time to put the plan in motion, Armstrong can get an eye for the space over Zoom.
Lake Highlands neighbors interested in Armstrong’s colorfully eclectic aesthetic and approach may find this service more financially in reach compared to full-service design.
“This is a great way to get professional help and a game plan for their space in a more affordable manner,” she says.