Waffle House. Photo by Carol Toler.

Some American restaurant chains are so iconic, patrons could identify what’s inside even if the letters blew off the signs out front. McDonald’s, Taco Bell and Chili’s fit that bill, and whose mouth doesn’t begin to water when they see Waffle House’s eleven yellow squares?

Waffle House, founded in 1955, opened its first location in Lake Highlands this morning at 8 a.m. on Greenville Avenue near the new Forest Green Library. The diner will be open 24 hours a day.

Waffle House is known for serving breakfast all day, including their All-Star Specials with 2 eggs, toast, hashbrowns, bacon and waffle. Their Toddle House Omelets are named for the restaurant where founder Joe Rogers, Sr. learned to cook in the 1940s.

If you’re not having eggs for lunch, try the Texas Angus cheeseburger or cheesesteak melt. Dinner might be pork chops, country ham or a T-bone steak. The dessert menu includes chocolate pie and pecan pie.

Waffle House is at 9777 Greenville Avenue near Forest Lane.