Photography by Jessica Turner
Bruce Einsohn was 24 and fresh out of SMU when he found a career for himself selling freight — or miscellaneous products in bulk — one day with Jerry Fleischer, his boss and business partner.
“He was in the thrill of the buy. I was in the thrill of the sell, so we made a great team,” Einsohn says. “Then one day, he came to me and he said, ‘I bought a deal’ like he did everyday, and I said ‘OK, what is it,’ and he said it was gift wrap.”
Einsohn’s mind jumped to the tubes of paper wrapped in plastic sold at the grocery store.
“He said, ‘What am I gonna do with those?’” Einsohn says.
This wrapping paper filled more than one freight truck. The sight of the rolls inside the trailers of the trucks was staggering. The stock was enough unused and leftover wrapping paper to fill 55 tractor trailers — semi-trucks complete with engines and trailers for storage.
Department stores had to get rid of the paper, rather than reuse it for future holidays because they need a new design every year. Stores are also picky about holiday paper and don’t want another store’s leftover stock, either.
Once Einsohn had sold all of the uniform designs from the trailers of the trucks, he was left with what he calls, “the leftover of the leftovers.”
“I called my brother, who was in college at North Texas at the time, and said, ‘Whatever your plans are for this weekend, cancel them,’” he says. “I said, ‘We’re going to Traders Village in Grand Prairie and we’re going to sell a bunch of gift wrap.’”