Food trucks will converge on Lake Highlands Town Center Saturday, June 16.

The newly formed Lake Highlands Branding Committee is off to a good start, because people these days are totally into food trucks and food-truck events — like the one at Valley View earlier this month, that attracted crowds from all over the city.

This particular food-truck rally, LH StrEATS, is set for June 16 from 6 – 9 p.m. at the Lake Highlands Town Center (Walnut Hill and Skillman) and will be $5 at the entrance. Proceeds will go toward future Lake Highlands Branding Committee initiatives, which will be rolled out through 2012 and 2013.

 The Lake Highlands Branding Committee, made up of reps from Lake Highlands Public Improvement District (PID), Lake Highlands Tax Increment Financing Committee (TIF), Lake Highlands Exchange Club, Lake Highlands Women’s LeagueLake Highlands Junior Women’s League, Lake Highlands Area Early Childhood PTA  and the Lake Highlands Area Improvement Association, aims to “have Lake Highlands united under one brand.”

The group began meeting in 2011 to kick off the branding initiative and has engaged with a marketing and branding firm to ensure the branding process is effectively implemented, according to a news release.

Here’s what the branding committee has done so far:

“In 2011, the LHBC commissioned a research initiative to survey Lake Highlands’ residents and businesses where more than 1,000 residents and 100 businesses gave responses. From those results, the LHBC has learned more about the opportunities and challenges Lake Highlands faces as it begins to identify itself as a neighborhood under one brand.”

“To have Lake Highlands united under one brand has been a dream of many in our great neighborhood,” Robin Moss Norcross, co-chair for the Lake Highlands Branding Committee says.

Adds co-chair Ginger Greenberg, “We are so excited to host this event to further the branding initiative and hope to see many more like it in the Town Center. Lake Highlands is a neighborhood that likes to support our neighbors and we know this rally will be a great way to bring everyone together.”

This will be a don’t miss eating extravaganza. Below is a list of the trucks you can expect to see at LH StrEATS:

Gandolfo’s NY Deli

The Butchers Son

Easy Slider

Nammi Truck


Jo Dawgs


Good Karma Kitchen

So-Cal Taco’s

Rockstar Bake Shop