Warning: Watching the below video, though somewhat amusing, disgusted me. I literally experienced a gag reflex a few times. But that is the likely intent of the makers of this video, who are aiming it an an audience of college students with the tagline: “Honest Four Loko commercial: 12 percent alcohol, 100 percent awful“. As we’ve discussed on Back Talk, both in a post and in a podcast, Four Loko is dangerous stuff, and not only are college students drinking it, but some of our high school students are experimenting, too.

If educational yet gag-inducing humor isn’t your speed, you might be interested in Four Loko by the numbers, a visual and informative round-up from the Huffington Post that also does a good job of getting the point across.

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