Early this week I noticed a new business called JBF opened on Garland Road near the Suffer City tattoo shop and Squaresville studio. Turns out it is a fitness training facility run by neighborhood resident Justin Bowden who once worked as a personal trainer at the Casa Linda 24 hour fitness. He plans to help his clients develop personal curriculums based on their goals — weight loss, muscle building, improved performance in sports such as running, cycling, football, etc. Those types of memberships will run anywhere from $75-$200 per month. It’s a little more expensive than training at a gym, but worth it, Boden says.

“I’ve been doing this for 10 years and I’ve learned a lot. I’ve seen the inconvenience and poor service that people sometimes endure with personal training at a gym. I also have seen people who work out on their own who could be using time much more efficiently,” he says.

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At JBF (Justin Bowden Fitness), he plans to put the years of experience to work. Bowden, who plans to hire a couple additional trainers soon, will also offer boot camps and rehabilitative exercise at the 2,300 square-foot facility. If you’re interested, he says he’s happy to let you try out a free session. Just mention the Advocate. (Just kidding — you don’t really have to do that). I’ll be going to check it out for myself this weekend.