A new partnership with Dallas-based Topgolf Entertainment Group will develop Topgolf venues across Southeast Asia, according to a Jan. 6 press release from the global sports and entertainment company.
Alongside franchise partner TG SEA, Topgolf venues will be developed across the Southeast Asia region, including in Singapore, Thailand, Malaysia, Vietnam, the Philippines and Indonesia.
“We’re thrilled to work alongside TG SEA to bring the coveted Topgolf experience to several new countries across Southeast Asia,” said Steve Lane, Topgolf Vice President of International Strategy & Franchise Management, in the release. “One of our top priorities has been to expand our presence in Asia and we can’t wait to introduce Topgolf’s unique and technology-driven experience to more communities across the globe.”
This comes after Topgolf announced a merger with Callaway Golf Co. in a multi-billion dollar deal in October. The union melds Callaway’s $1.7 billion in 2019 revenue with nearly $1.1 billion from Topgolf and values Topgolf at approximately $2 billion.