Photo by Rasy Ran.

Rebuilding a brand

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The Lake Highlands High School boys basketball ended the 2017-2018 season with 13 wins and 17 losses, but there are signs of progress. The team has a new leader who is focused on rebuilding the once powerhouse team.

Head coach Joe Duffield, who’s in his second year leading the Wildcats, has got his eye on making playoff runs in the future with his tenets of “play fast, play great defense and play unselfish.”

“I see this program being one of the top basketball programs in the state,” Duffield says.

Duffield isn’t new to Lake Highlands. He previously served as assistant coach who helped lead the team to the district championships in both basketball and football.

“I think my time as an assistant has definitely helped me in understanding our school, our feeder system, and understanding what makes the Lake Highlands community so special,” he says.

Duffield left Dallas to serve as the assistant coach at Vista Ridge High School in Austin, where he helped lead that school to playoff runs in 2011 and 2013. But, ultimately, he was called back to our neighborhood.

“Our family loves living in the Lake Highlands community. Lake Highlands truly has a tight-knit community that almost feels like a small town, but with the benefits of being in a big city,” he says. “We love the diverse student population, and no other place I’ve worked has had the type of tradition and loyal support that you find in Lake Highlands.”