Subscription services are booming these days. Companies such as Birchbox set the trend, sending subscribers a monthly box of surprise goodies, and now people in the market for everything from Japanese candy to survivalist gear can get their fix.
Thanks to Lake Highlands couple Brooke and Adam Fish, stylish baby bibs are among the newest possibilities. Brooke has a degree in fashion design and has worked for Todd Oldham and Fossil, and Adam is a photographer. So, when they began thinking about family business opportunities, they explored a subscription service featuring handmade items. A few years ago, their friends started Foot Cardigan, a subscription service for kooky socks. The Fishes asked what they thought of a bib subscription, and that was the beginning of Fresh BiB.
Fresh BiBs aren’t your basic duckie-printed, terry cloth number. Each bandana-style bib is reversible and made of two coordinating fabrics, so they act as tiny fashion accessories as much as clothing protectors. Each month, the specific design is a surprise. “I wanted to take one decision off [parents’] plates,” Brooke says. “They have enough to juggle.”
The idea of alleviating — even a little bit, for a little while — some of the stress of parenthood has been important in the development of the Fresh BiB idea. The Fishes, parents to sons Jude, 9, and Liam, 6, knew from experience what all new parents find out quickly: Parenting is tough, especially at first. So each Fresh BiB comes with a little trinket or note of encouragement for parents, and is finished with green stitching and a little green tag. “It’s a reminder that every day is a fresh, new start and that it’s going to be OK,” Brooke says.
Fresh BiB has certainly made parenthood easier for the Fishes. Their home, which they moved into two years ago, also serves as their workplace: Adam has a photography studio and Brooke a sewing studio upstairs. In the mornings, they make the short walk to Wallace Elementary, where both sons attend school, then come home and head upstairs for the workday. Adam takes care of the photography, fulfillment and online business issues. Brooke handles the marketing, media and production, including most of the sewing. “We love our commute,” Brooke says. “Having everything under one roof has been such a blessing.”
Learn more about the Fishes’ company and how to order a subscription at freshbib.com.