The rejected Lake Highlands logo.

The rejected Lake Highlands logo. :'(

After an outcry of sorts following the last unveiling of a Lake Highlands logo, the Lake Highlands Branding Committee (a subcommittee of the Lake Highlands Public Improvement District) apparently returned to the proverbial drawing board.

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Sunday, Sept. 28 the committee will debut “the story behind ‘Our Hometown in the City’ and the new visual concept,” according to an email from the Lake Highlands PID. According to PID director Kathy Stewart, it is a “proposed” concept.

“Based on a lot of comments and ideas generated throughout the development process including those from this summer, we are excited to unveil a proposed brand we believe captures both the rich tradition and vibrant future of Lake Highlands,”  Stewart says. “We hope the community will join us on Sunday evening, September 28 – just before the Cowboys kick off – to learn about the brand story and participate in the unveiling of the proposed new brand for our beloved neighborhood.”

That tagline “Our Hometown in the City” is about the only part of the whole branding effort that people seemed to unanimously like. The rest — the visual concept — on the other hand, caused quite a bit of discord.

In re-branding, the branding committee considered feedback from members of the community as well as leaders of groups including: Lake Highlands’ Exchange Club, Women’s League, Junior Women’s League, High School PTA, Early Childhood PTA and the TIF board of Lake Highlands.

All residents and business owners are invited to the rollout and discussion, Stewart notes. The brand’s purpose, according to the email, is to “provide a unified mark and message for the ‘defiantly hometown’ Lake Highlands neighborhood in northeast Dallas.”

Once again: Sunday, September 28, 2014 6:30-7:30 p.m., Kaycee Hall, 10110 Shoreview Drive