Peak Zone Fitness in Lake Highlands: facebook.com/peakzonefitness

Peak Zone Fitness in Lake Highlands: facebook.com/peakzonefitness

Look out CrossFit. There is a new hardcore fitness training outfit in the neighborhood.

Peak Zone Fitness is slated to open August 15 on Northwest Highway, just west of Plano and they are signing up members now.

You can join online or drop by and speak to a staffer.

Peak Zone Fitness offers interval and heart-rate-based training that organizers tout as “The Most Efficient One Hour Workout in Texas”.

It all takes place in a utilitarian space inside a longstanding little shopping strip, which formerly was home to a Ca$hmax.

Keep up with them on Facebook and Twitter.