Love spelled backwards is evol. Thus comes the name of Samuel Bistrian’s newest project, a boutique in The Shops at Park Lane. Evol Society brings together artists, craftsmen and merchants with a wide variety of products but one over-arching goal – to make the world a better place.

Bistrian was featured by Advocate Magazine when he founded Roma Provisions, which provides a free pair of boots to poor children in Bistrian’s native Eastern Europe for every pair they sell.

Now, he’s teamed up with other like-minded entrepreneurs, like Uga Beads (“Support a Ugandan artist, empower a Ugandan child”), Love Nail Tree (“Move people to action and inspire a deep change within them”), Two Clay Hands (“Fantastic shapes inspired by life”) and Project 7 (“Heal the sick, save the earth, house the homeless, feed the hungry, quench the thirsty, teach them well, hope for peace”). They’ll also sell items by WORN, Pearl, Mishky and M Kenya Designs. Bistrian calls it “fashion on a mission.”

Evol Society is hosting a Grand Opening Party this Thursday night from 6-8 pm at the store. They’ll have live music by Larry g(EE), cocktails by Gordon Biersch, and shopping by their inspirational merchants.