If you haven’t already signed up for our weekly advocatemag.com e-newsletter, now is the time. Along with a digest of the week’s Lake Highlands highlights, we’re giving you even more reasons to shop in our neighborhood, with great deals offered by neighborhood businesses each week.

The Big Deal last week came from Lake Highlands residents Lauren and Kerry Pollard of Pearl Dry Cleaning & Laundry, who are offering 25 percent off any initial dry cleaning order when neighbors sign up for their free pick-up and drop-off service. The Pollards’ offer extends through Wednesday, Feb. 3.

Once you sign up, check your inbox every Thursday morning for even more neighborhood Big Deals — just scroll to the bottom of your newsletter to find them. (And if you’re a neighborhood business that wants to offer a deal, call 469.916.7864 or email bstringer@advocatemag.com.)