We all know what a great job The Advocate does with local news stories for us all. So, when I read a story today in the Wall Street Journal, I thought of the huge push at the Dallas Morning News in the past year to launch blog after blog after blog, as well as local metro sections focused on local events.
I wonder if the powers that be at the DMN read the WSJ?
"For believers in the power of rigorous local coverage to help save newspapers, the Washington Post’s launch of LoudounExtra.com last July was a potentially industry-defining event. It paired a journalistic powerhouse with a dream team of Internet geeks to build a virtual town square for one of Virginia’s and the nation’s most-affluent and fastest-growing counties.
Almost a year later, however, the Web site is still searching for an audience. Its chief architect has left for another venture in Las Vegas, and his team went with him. And while Post executives say they remain committed to providing so-called hyperlocal news coverage, they are re-evaluating their approach."
You can read it all here at Big Daily’s ‘Hyperlocal’ Flop.
