Photo by Rasy Ran

Sure the Dallas Cowboys have not won a Super Bowl since today’s National Football League players were embryos. But as we enter another season of disappointedly watching someone else’s team go to the big game, there is one thing on which we can rest assured — Cowboys fans are the hottest of all. And that’s backed by science.

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Seriously, a new study found 20% of NFL fans say Dallas Cowboys supporters are the sexiest in all the league. Chicago Bears supporters came in second with less than 7% of respondents calling them the loveliest. Miami Dolphins nation is third, just a couple percentage points behind at 6.7%.

(Cowboys fans: Crazy and angry, but sexy)

Why would anyone do this, rating the attractiveness of fans?

Fintan Costello, Managing Director at BonusFinder.com, who conducted the survey of more than 1,000 NFL fans from the 32 franchises, explained that it’s all about good natured competition.

“Rivalries make the NFL such an interesting spectacle, on and off the field,” he says. “Sure we know that there are some fine-tuned, good looking athletes playing the sport, but it’s the fans who deserve some of the love.”

It’s not the weirdest NFL-adjacent contest. Las Vegas takes Super Bowl bets on everything from what players will cry during the national anthem to what color of Gatorade will be poured on the winning coach’s head.

BonusFinder also asked participants about their opinions on the sexiest players. Tom Brady easily topped that list.

But back to the sexiest fans. Costello says, in reference to the Dallas Cowboys fans’ handy win, “there’s clearly a lot of admiration for the fanbase in that particular part of Texas.”

The sexiness in and around the Dallas Cowboys is no accident.

As Sarah Hepola lays out in her exemplary podcast America’s Girls, an eight-part series about the history of the Dallas Cowboys cheerleaders, the franchise’s sex appeal was intensely manufactured in the late 1970s, and that image — for better or worse — has staying power.

“The Cowboys cheerleaders brought sex and glamour into the gladiator arena of modern sports,” Hepola says in one episode. “They launched a wave of imitations across the NFL. Dallas became synonymous with their look.”

The podcast is good in part because it’s all audio, and that gives the ex-cheerleaders actual voices. And a woman with a voice is very attractive.