The sale of hats and hot dogs brings in funds for beneficiaries at the Exchange Club of Lake Highlands’ Oktoberfest Dallas, but, as any fundraising veteran knows, the real money – the dollars that make a serious and substantial impact in the community – come from sponsors. That’s why Patrick Brown, Carlin Volkmer and Todd Bowen, chairmen of the 2021 event, are recruiting new organizations and families to join in sponsoring Oktoberfest this year.