When COVID-19 sent America home to shelter-in-place, Lake Highlands neighbors Kelsey and Alex Carroll had to hit the pause button on their growing business. Toss Up Events travels to concerts, sporting events, festivals and corporate gatherings to build tailgate games for some of the world’s biggest brands. As the pandemic dragged on, the restless couple knew they’d have to get creative.
Alex and Kelsey developed an idea to build attention-grabbing hand sanitizer stations customizable with corporate brands and logos. They brought Toss Up’s print and fabrication vendors onboard and quickly went into production with Stand Up Stations.
“Like most businesses, we were hit hard and fast by COVID-19,” says Alex. “We know the world will start up again, eventually, and safety will be top of mind. While we wait for our events to be rescheduled, we want to contribute something positive, keep our vendors working and help out businesses.”
The couple, working from home with their toddler and newborn, see hand sanitizer stations as “must-haves” for patrons and employees at stadiums, office buildings, fitness studios, banks, restaurants and retail shops now that the first phase of reopening the economy has begun.
“The process of procuring PPE is disjointed and stressful for business owners,” Kelsey added. “We’re leveraging our relationships and networks to help businesses welcome back customers safely and protect their employees. Venues will be expected to provide a service that no one thought twice about before. Now, hygiene is a critical part of the security package for businesses and events.”
Each Stand Up Station includes one customizable heavy-duty stand, one dispenser and one gallon of pharmaceutical grade hand sanitizer, with an option to purchase more. The stands are made in Irving and can be shipped nationwide. The hand sanitizer contains 80% ethanol and is domestically-sourced.
Already, Stand Up Stations are making their way to Mi Cocina restaurants, Pure Barre fitness studios and other outlets around the country.
“The standards of cleanliness, especially at a fitness studio, have been raised,” said Marissa Owen, owner of two Pure Barre locations in Dallas. “When our community comes back into the studio, we want them to be confident we are doing all we can to protect them. Their safety is our #1 priority.”