[youtube http://www.youtube.com/watch?v=rlyOi4KnHOc&w=660&h=371]

Kirk Johnson has been hired to create a series of commercials for the soft drink Big Red, and the off-beat humor we saw when he was a Bell Boy and LHHS 2003 grad comes shining through. You can see the video above, and three more commercials will follow soon.

Kirk submitted a Dorito’s ad for the 2011 Super Bowl as part of a national contest (it didn’t win but was very funny and got lots of online exposure) and he was involved in the making of Austin High, a full length feature film now available on iTunes and cable On Demand and coming soon to Netflix and Amazon. Kirk is currently traveling on a 13-city tour as part of his live show, Jurassic Farce, which brings the classic dinosaur movie to the stage with an extra helping of wackiness.

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Kirk is enjoying the success of a growing trend to take marketing to younger audiences via social media such as Youtube and Facebook. In today’s world where most teenagers have a smartphone, a viral video can reach large target audiences at a fraction of the cost of a national TV or newspaper ad.

Just don’t tell Mom.