The web-based organic grocery delivery company, Greenling, is expanding to the Dallas area soon. They have been operating in Austin and San Antonio for the past five years.
According to a news release, “Beginning in late January, customers can go online and browse the largest selection of local and organic products anywhere, including fresh produce, grass-fed and free-range meats, dairy, fresh-baked goods, hand-made artisan foods and more. Shopping is easy by choosing a pre-selected basket of seasonal produce like the Local Box; or browsing and building your own customized basket. Prices are comparable to the grocery store and delivery is free! No subscription is required and the minimum order is $25.”
The business model, following some trial and error, has become a hit with consumers who value locally farmed meat and produce, according to a story in the Austin Business Journal.
Judging by the popularity of farmers markets and produce co-ops in our neighborhood, the White Rock area are potential Greenling fans. Maybe they know that, because the company’s “Greenling Comes to Dallas” video, shown here on the Greenling Dallas page includes a few nice shots of White rock Lake.