Seen the new Whataburger at Timber Creek Crossing? If you’ve driven by the new development at Skillman and Northwest Highway, it’s impossible to miss the fast food chain’s signature orange triangular roof.
This Whataburger opens Monday at 11 a.m., and the company is rewarding the first 20 customers in line with free Whataburger for a year. Anyone else in line at 11 a.m. will be entered into a raffle, and five of them also will win free Whataburger for a year.
No doubt the reward will attract swarms of fans, much like Chick-fil-A does when it opens a new location and and offers a similar deal to the first 100 customers. But it’s doubtful that the Timber Creek Whataburger will inspire the same kind of swarms, especially days and weeks after its opening, as In-N-Out recently did when it opened in Dallas. (I went a couple of weeks ago, and still waited 20 minutes or more to order.) But that’s to expected when In-N-Out is a curious new concept for Dallasites, whereas the Timber Creek Whataburger will be the 121st in Dallas.
Restaurant chains rewarding devoted fans is becoming more common, as this recent Dallas Morning News story details. The story centers on “restaurant groupies,” and mentions a website devoted to McRibs, a Chick-fil-A cow as a best man, and Chick-fil-A president and COO Jack Cathy showing up in pajama pants for the all-nighters in his restaurants’ parking lots.