There may not be a prouder lot than true Texans. Seriously, which other state claims to have God’s football team? And admit it, you know someone who is really just like Budweiser’s Mr. Way-Too-Proud-of-Texas Guy.

If you’re one of those diehard boot-scootin’, longhorn-lovin’ Texans, then you’ll be all about the newest promotion at Half Price Books. That’s because it raises money to help the Lone Star State.

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When you buy one of the bookstore’s reusable tote bags (which are less than a buck each, and come with witty little ‘notice-me’ catchphrases) 10 cents of that sale will go towards replacing the trees that were destroyed by Hurricane Ike.

The good folks at Half Price Books have already agreed to donate $15,000 to the cause—but Hurricane Ike affected 29 Texas counties, so the more help, the better. Besides, when you buy one of these eco-friendly totes you’ll also be helping Mother Nature…not that I’m claiming the rest of the world matters more than Texas, but it’s definitely an added bonus.