But the Irving pizza chain says the store will focus on the Park Cities.

Still, the 21-year-old company has a solid reputation, with eight locations and a couple more on the way. The Cole family, which owns i Fratellis, has been looking to expand over here for at least a decade. I know them slightly from my days writing about the pizza business, and they always ran a quality operation.

The Greenville store, on Greenville between Southwestern and Caruth Haven, is scheduled to open in September, doing pick up and delivery. Some of Lake Highlands will probably be in the delivery area, though.

The company is also planning to open a Lakewood location next summer, but doesn’t have a site yet.