Doctors Hospital over on Buckner Boulevard is changing its name to Doctors Hospital at White Rock, the Dallas Business Journal is reporting. And it’s all because hospital officials want to forge a closer connection with the community they serve, the chief executive officer, Mitch Edgeworth, told the paper.

"The name change follows a recent consumer survey that showed a lack of awareness of the hospital’s close proximity and services," the Business Journal says. "In addition to changing its name, the hospital has launched a campaign to increase awareness and show a more local connection."

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And it quoted Edgeworth: "With Dallas continuing to grow and expand, it is important to create a local connection with new and existing residents."